Inside our interview he talks about the KEY to any blogs’ growth: writing pillar content, and how any blogger can take advantage of this concept to build their blogging empire.
You’re the originator of Pillar Article concept. Could you explain how did you come up with it, how this concept changed your blogging approach, why bloggers should embrace it, and how are you using pillar content nowdays (and why)?
When I came up with the term Pillar Article I was looking for a way to simply describe what makes the foundation of a successful blog. I didn’t realize the name would become the de-facto standard to describe good blog content, but it has.
Where people often get confused is thinking that they can simply create a pillar article by writing a long post. Pillar content comes from the OUTCOME of writing and publishing your work, and thus there are no guarantees. The outcome we strive for is lots of people reading our blog articles, lots of people sharing our blog articles and as a result lots of people linking to our blog articles, delivering search engine traffic long after the article was first published. That should be the goal of every blogger.
I didn’t change my blogging in anyway after coming up with the term Pillar Article. It was a label I applied to easily describe what I had done and what I continue to do to make sure my blog is read by thousands of people every day.
In your opinion, whom do you think (pro blogger or company) released amazing pillar content worth mentioning here (outside the “make money online” niche) and what do you think were the key ingredients to their “pillar content”?
I think any blog currently successful relies on the concepts that the pillar idea describes. We are talking about content that is valuable, shareable, linkable, newsworthy, it teaches people how to do things or how to define things. As a result you can look at any blog in any niche with a large following and see these things.
What do you do precisely before, during and after you start writing pillar content; please brake-down your unique approach from the moment you wake up, till you say “I’m done for today!”
I write articles at cafes in one to three hour sessions. I don’t specifically prepare anything more than making sure my entire life is balanced by eating well, sleeping consistently every night and exercising, making sure I have plenty of time to do what I want each day. This is my life philosophy, which it lends itself to producing good blog content as well. It’s plain old simple balance.
When it comes to do the actual writing my ideas come from things I have experienced or observed other people experiencing in the past. I like to tell stories from what I’ve done or thought about, so my main research is making sure my life is full of interesting experiences so I have stories to tell.
I don’t have a specific writing time and it depends what deadlines I have as to how often I write. Some weeks I write only once, others I will write every day, though not always blog content. I write at 2pm after lunch or 9pm after dinner typically speaking, but it varies.
There are no rules, what you have to do is figure out how to find the balance in your life in order to give you the space to write. It’s this space that allows you the freedom to produce without the pressure of any of life’s distractions.
I heard you once mentioning an interesting term “Language Identifier”. What does it mean, how does it relate to blogging and how does it impact bloggers and companies in today’s Economy?
I came up with the term language identifier after noticing that successful people in every industry are usually well known because they came up with certain terms to describe things, which other people then go on to use.
Like the “Pillar Article” as a label I came up with, my name has been circulated far and wide in the blogging community as the creator of this concept, even though all I did was come up with a good name and explain it well.
The Language Identifier is exactly that, a way to use language to identify something and thus associate your name with it. As a blogger you are in a great position to create Language Identifiers in your industry, simply by coming up with clever names and then explaining what they are. If other people start using the label, you will get the credit and boom – you’re a well known expert.
Let’s suppose you want to write amazingly good pillar content that has the chance to go “viral” on the Internet. The problem is that you don’t know your topic (and you’re not perceived as a specialist or expert yet). And the worst part is that you only have 7 days at your disposal, or you will lose your house and bank account.
How would you condition yourself to get it done, and what “formula” would you follow?
The best answer to this question is to go find someone who has done what your topic is about and interview them. Then turn what you learned from them into your article.
If you don’t personally have the experience, then the best option is to you use other people’s experiences and then be the reporter – tell a great story.
To increase your chances of success, the story is the part that counts, not the subject, so it doesn’t matter if it’s not coming directly from your own experiences.
Is there’s anything else you’d like to mention for our readers?
Successful blogs are built not just on one pillar article or one viral event. If you want success you need to make these concepts part of what you do every day. If you can learn how to produce so much value in everything you do, then you will be rewarded.
The challenge is sticking to this ideal day in and day out for years, because it’s going to take that long to become a true overnight success.
*** Now, before you read the next interview or do something else, please jot down the best idea YOU got from this interview (something you could implement today and experience significantly greater results in your blogging and social media approach)
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